Here’s the first truth: I’ve seen a lot of businesses launched online that are purely there to make profit. They don’t serve a higher good or vision, and they certainly don’t serve people from a compassionate, human-based perspective.
Here’s the second truth: I’ve also seen a lot of “starry eyed” entrepreneurs who want to start a business around their “passion,” who say they really want to help people - but they crash and burn right out of the gate…
...because they won’t follow some basic rules of business (that even the most well-intentioned of us simply have to accept as Basic Laws of Survival).
Here’s the third truth: I’m not interested in helping EITHER ONE OF THEM.
Here’s why.
You see, I personally come from a background of wanting to help people…and make a difference in the world…
But I ALSO understand the importance of numbers, facts, and the “bottom line” - which, if you ignore, will quickly kill your efforts dead in their tracks.
I’ve started multiple successful businesses, and coached and helped hundreds of clients over the years, and I’ve seen first-hand how focusing purely on either side of things can end up backfiring on you in the end.
If you just try to “make a buck” you will ultimately end up shooting yourself in the foot, because the Universe is actually set up to help people who help others...and if you’re not, well, at some point there’s payback. Either spiritually, or financially, or both.
On the other hand…
If you just try to go out there to “help people” but you don’t do your due diligence, and pay attention to some Basic Laws of Survival in the business world, you will quickly find that your business is failing fast...and the number of people you can help as a result, is in the single digits.
Neither of these scenarios is what we are going for here.
Fortunately, there IS a middle ground, and a path that can lead you to both big profits and big contribution to humanity...but you have to understand something about where we come from (way back in ancient times) first...